The alternative to delivery aggregators — stop renting your customers, own your margin

Who owns the customer

On an aggregator, the person who ordered your food is the aggregator's customer, not yours. You usually do not get their phone number, you cannot message them again, and their next craving is answered by whichever restaurant the app decides to show them. You are one tile in someone else's marketplace.

With Orderlya, every order arrives in your own WhatsApp. The customer's number, name and order history live in your dashboard — they are your records, on your channel. When a regular wants to reorder, they message you directly, and you can reach them again yourself.

What each order costs you

Aggregators typically take a commission of around 20–30% of every order — a cut that grows exactly as your sales grow, and is largest on the loyal, repeat customers who cost the aggregator nothing to bring back. The busier you get, the more you pay.

Orderlya is a flat monthly subscription with zero per-order commission on your own channel. Whether you take ten orders or ten thousand this month on WhatsApp, Instagram or Messenger, the price is the same. Your margin stays with you. (See the plans on the pricing page.)

The savings, at a glance

Aggregator commission is a percentage, so it scales with your delivery sales; Orderlya's own-channel plan is a flat monthly fee whatever your volume. Use the calculator below to see the shape of it for your own numbers — it uses the middle of a typical 20–30%+ aggregator take.

The bigger your delivery volume, the larger that percentage cut grows every month — while Orderlya stays one flat monthly plan (see the pricing page). Every commission-free order you take on your own channel is margin you keep.

Your storefront, your brand, your language

Inside an aggregator app your restaurant looks like every other listing, sorted by the app's ranking and surrounded by competitors and paid placements. You control very little of the experience.

Orderlya gives you your own web storefront and a WhatsApp ordering flow that carries your name and your menu, in Arabic or English, with cash on delivery as a first-class option. An Arabic-speaking AI answers every message and takes the order for you, day or night, so no order waits for a free pair of hands.

Aggregators are still worth having — for discovery

This is not an argument to switch everything off overnight. Aggregators are good at one thing: putting you in front of people who have never heard of you. That reach has real value for discovery.

The honest play for most restaurants is to keep the aggregators for new-customer discovery, and move your repeat business onto your own channel with Orderlya — where a returning customer costs you no commission. Over time the loyal orders you own outgrow the rented ones, and your blended cost per order falls.

One system, not five tools

Aggregator sales usually land in a separate tablet, disconnected from your POS, your kitchen screen, your delivery, and your books. Orderlya fuses order-taking with the rest of operations: the POS, the kitchen board, delivery dispatch and the numbers all run from one screen, so an order taken on WhatsApp flows straight to the kitchen and into your reporting.

Three ways to pay for taking orders

There are really three cost shapes on the table. Aggregators take a cut of every order — it scales up exactly as your sales grow. POS-SaaS systems like Foodics charge a higher flat fee, then hardware and an ordering module on top. Orderlya is one flat monthly fee that already includes WhatsApp and storefront ordering, POS, the kitchen display, delivery dispatch, CRM, AI and SEO.

Only one of them keeps your customer list yours and never grows its cut as you do. You pay less, in one predictable bill, for more of the stack in one place — and you own the relationship at the end of it.