Understand what commission actually costs you

Aggregators typically charge around 20–30% of every order. The uncomfortable part is where that cost lands hardest: on your loyal, repeat customers — the ones who would have come back to you anyway, and who cost the aggregator almost nothing to serve again. You pay a finder's fee on people who already found you.

Before you change anything, look at your last month of aggregator orders and separate first-time buyers from repeat ones. The repeat share is the commission you can win back.

Own your repeat customers on your own channel

The lever is ownership. If a returning customer orders on your own WhatsApp instead of the aggregator, that order carries no per-order commission. Multiply that by every regular, every week, and the saving is large.

This is what Orderlya is built to do: it turns your WhatsApp into an ordering channel where an AI takes the order for you, the customer's details stay in your own dashboard, and there is zero commission on your own sales — a flat monthly subscription instead. Your regulars come back to you directly.

Keep aggregators for what they are good at

Cutting commission does not mean deleting the aggregators. They are genuinely good at discovery — putting you in front of people who have never ordered from you. Keep them for that.

The shift is deliberate: use aggregators to acquire, use your own channel to retain. Put your WhatsApp number on the receipt, the bag, the flyer and your social profiles, and give customers a reason to order direct next time. Over a few months, your owned orders grow and your blended commission cost falls.

Make direct ordering the easy choice

Customers order direct when it is effortless. An Arabic-speaking AI that answers instantly, a menu they can browse in chat, cash on delivery, and an order they can follow — that is a better experience than scrolling a crowded app. When direct is easier, people choose it.

Because Orderlya also runs your POS, kitchen and delivery from the same screen, moving orders onto your own channel does not add operational work — it removes the disconnected aggregator tablet from the pass.

A simple plan to start

Start a 14-day free trial, no credit card. Connect WhatsApp, load your menu, and start taking direct orders this week. Keep the aggregators running in parallel for discovery, and watch the share of commission-free orders grow. You lose no sales to try it — you only move where the loyal ones land.