Do my customers need to install anything to order?

No. With Orderlya they order inside the WhatsApp they already have — no app to download, no account to create, no password. It is the same chat they use to message friends.

How do customers follow their order without an app?

Each confirmed order comes with a web tracking link the customer opens in their phone's browser — they see the order's progress with no app and no login. You can also share that link yourself when a customer asks about their order.

Isn't a branded app more professional than WhatsApp?

An app only looks professional if people install and use it — and for a single restaurant most won't. Meeting customers in the app they already trust, with an instant Arabic-speaking assistant and a clean tracking link, is both more convenient for them and far less to build and maintain for you.

Why your customers hate downloading restaurant apps

Nobody wakes up wanting another app on their phone. Every step between hungry and ordered is a place to lose the sale — and a download is the biggest step of all.

Every install is a decision to give up

Think about what you actually ask a customer to do when you say 'download our app'. Open the store, search the name, wait for a download on a shaky connection, give up storage space, create an account, verify a number, set a password, and only then look at the menu. Every one of those steps is a moment where a hungry person can decide it is not worth it and order somewhere easier.

For a single restaurant, an app is a hard sell. People keep the two or three big delivery apps and nothing else. Asking them to install yours — for the handful of times a month they order from you — is asking a lot, and most simply won't.

The friction is invisible to you, obvious to them

As the owner, you see your app as a front door. The customer sees a locked gate with a form on it. You already know your food is worth it; they are deciding in ten seconds whether the hassle is. The gap between those two views is where orders quietly disappear — not with a complaint, just with a customer who closes the tab.

This is why 'download our app for 10% off' rarely moves the needle for long. The discount pays for the friction once; it doesn't remove it. The next time they are hungry, the friction is still there and the easy option wins again.

Your customers already have the app: WhatsApp

There is one app almost every customer in Egypt already has open, already trusts, and already uses to talk to people they care about — WhatsApp. There is nothing to install, no account to create, no password to forget. They send a message the same way they message a friend, and the conversation is the order.

That is the whole idea behind Orderlya's WhatsApp ordering. An Arabic-speaking AI answers instantly inside the chat, walks the customer through your menu, takes the items and the address, and confirms the total — in the app they were already holding. The path from craving to confirmed order is a single message, not a download.

Let them follow the order without an app

The other place apps claim to be necessary is tracking — 'download to follow your order'. You don't need an install for that either. With Orderlya, a confirmed order comes with a web tracking link the customer opens in their browser: they tap it and see their order's progress, no app and no login. You can share that same link yourself when a regular asks 'where's my order?'.

So the two things an app is supposed to give — ordering and tracking — both happen with zero install: the order in WhatsApp, the tracking in a link. The customer gets the convenience and skips the friction entirely.

Easier for them, less work for you

Removing the app doesn't just help the customer — it helps you. There is no app to build, no store listing to maintain, no updates to push, no support tickets for people who can't log in. The order lands straight on your kitchen board and into your POS, and — for delivery — into dispatch, all from one screen.

Start a 14-day free trial, no credit card. Connect your WhatsApp, load your menu, and let customers order the way they already message everyone else. When ordering is this easy, more of them finish.